Case Studies

WINCHESTER, VIRGINIA

The public perception of Winchester, Virginia, usually falls into one of four categories: Never heard of it
; Host of the annual Apple Blossom Festival

... read more


SHENANDOAH VALLEY OF VIRGINIA

The tourism offices in the Shenandoah Valley of Virginia have always worked well together on regional projects. For the first time in 2016... read more


HARDY COUNTY, WEST VIRGINIA

Hardy County in the mountains of eastern West Virginia was having an identity crisis. Their newly formed CVB and board knew instinctively... read more


SOUTHERN VIRGINIA WILD BLUEWAY

In southern Virginia, along the border with North Carolina, the counties of Mecklenburg and Halifax are rich in history, agriculture and motor sports... read more


ABINGDON, VIRGINIA TOURISM

Without a doubt, Abingdon is one of the most unique and charming towns in Virginia. Yet it had never developed a comprehensive tourism brand strategy... read more


ROOTED IN APPALACHIA

Family farming has a long and proud history in the Appalachian region of southwest Virginia and northeast Tennessee... read more


ALLEGHANY HIGHLANDS OF VIRGINIA

The Alleghany Highlands is a scenic but remote region of Virginia along the border with West Virginia. It is comprised of Alleghany County... read more


VINTON WAR MEMORIAL

The Vinton War Memorial has a special meaning to the residents of this small town. It was built in 1948 to honor those who made the ultimate sacrifice in service... read more


BOTETOURT COUNTY OFFICE OF TOURISM

Botetourt County was established by the Virginia House of Burgesses in 1770. So it was definitely due for a modern brand makeover... read more


CROSSROADS TO SETTLEMENT

With such a rich history in the region, it was natural for the Roanoke Valley Convention & Visitors Bureau to want to tap into the lucrative heritage & tourism market... read more


UPPER JAMES RIVER WATER TRAIL

Mention the James River to most people and they will think of Jamestown or Richmond, Virginia. After all, the river runs through Virginia’s capital city and... read more

RESULTS

Talk is cheap. It’s results that matter. And since strategic thinking is a big part of Mikula-Harris’ DNA, we produce work that gets results. In this space, we bring you some of our most interesting success stories. We’ll be adding new case studies occasionally, so subscribe to our RSS feed or bookmark us and check back often.