Virginia's Western Highlands
Virginia's Western Highlands samples - Roanoke Valley Convention & Visitors Bureau
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Four scenic counties along Virginia's western border partnered to promote regional tourism. Known as Virginia's Western Highlands, the region is rich in history and stunning mountain views. Scenic drives through the region includes stops in numerous quaint towns. They chose Mikula-Harris to provide strategic guidance and creative services beginning with a new website. As the partnership became more successful, an advertising campaign and a comprehensive visitor guide were developed.