Abingdon, VIRGINIA Tourism
Abingdon, VA Tourism sample
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The Town of Abingdon, in the southwest corner of Virginia near the Tennessee border, has much for visitors to love and yet it never had a comprehensive tourism brand strategy. Until now. The Mikula-Harris three-phase Brand Development Process resulted in a striking visual identity and all the essential building blocks of a strong brand. That brand strategy steered the creative work on a great new website, visitor guide and promotional video. For a balanced approach to advertising, Mikula-Harris developed an award-winning campaign that includes print, online and television ads.

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