Rooted in Appalachia
Rooted in Appalachia samples
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In southwest Virginia, people are proud of their agricultural heritage. Using locally grown and made products is one important way that restaurants and inns can support local farmers. When Appalachian Sustainable Development, an Abingdon-based organization dedicated to aiding local agriculture, wanted to develop a campaign to create demand for local products, they turned to Mikula-Harris. The highly creative campaign includes print and online advertising, posters, table displays, a video and a website to guide consumers to participating restaurants, inns and retailers. The campaign won a Virgo Award from the Virginia Association of CVBs and Best in Show at the Roanoke Chapter's American Advertising Awards (ADDYs).

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