For the last few months, the Inprint creative team has been working on an exciting new tourism initiative for the Botetourt County Office of Tourism. The effort and talent of many people have resulted in the launch of the new web site this week and we couldn’t be more proud.
The creation of the Upper James River Water Trail was the brainchild of Kevin Costello, Director of Tourism in Botetourt County. A water trail, sometimes referred to as a blueway, is a paddling route along a waterway that combines recreation and environmental awareness. The James River in Botetourt County is truly breathtaking as it winds through the Blue Ridge Mountains past serene farmland and through dramatic valleys. A 14-mile stretch is designated as a Virginia Scenic River. With so much beauty and such great potential for paddling enthusiasts, we were very excited to have been chosen to develop the brand identity for the water trail and create a brochure, web site and ad campaign.
The web site went live yesterday and the brochure is now at the printer. Ads will begin appearing in the Spring. Not surprisingly, the release of the creative work has generated some buzz on the internet. Outdoor enthusiasts and tourism professionals are tweeting about it. Our very own Facebook page has been offering a behind-the-scenes look at the entire creative process over the last few months. I hope you will take a look at the official site and the inside story on Facebook and let us know what you think. Most importantly, when the snow melts and the temperature warms I hope you’ll get out on the Upper James River and experience it for yourself.