As I’ve talked with prospective clients, friends and others I’ve discovered that there is a lot of misunderstanding out there about the process of branding and exactly what a brand is. It’s not surprising because there are so many people writing and blogging about the subject. The term gets thrown around cavalierly. Some of what I’ve read is convoluted at best; totally wrong at worst.
So my business partner and I have put together what we believe is a clear, concise and interesting presentation on the subject. We’re offering it completely free through an online webinar on February 18, 2010. Since tourism is a specialty of our firm and a subject for which we have particular enthusiasm, we have tailored the presentation for tourism professionals. Because in the ultra-competitive tourism marketplace a compelling brand is the difference between success and failure.
We hope a lot of tourism professionals will take advantage of this webinar and let us know their thoughts and questions. Click here for all the details and to register.