Blog
Vermont – More than cheese and maple syrup
Ask 10 people to locate Vermont on a map of the United States and nine will probably fail. It’s a small state above Massachusetts, next to New York, bordering Canada. Most famous as the home of Ben & Jerry’s ice cream, it is also a popular...
Do Something!
One of my first bosses when I was young was a high-strung guy who was a lot like Kramer in the episode of Seinfeld where he drank too many lattes. He had a knack for walking into the room at the exact right time when I would be idle — perhaps waiting for a piece of...
Cutting Through the BS
There are literally hundreds of terms that begin with brand. It can be an overwhelming amount of brand stuff. It’s not a coincidence the acronym for brand stuff is BS. It’s enough to give anyone a brand headache. What are the most important terms to know? Brand...
The Evolution of DMOs – A Marketer’s View
In the years that we have been involved in destination marketing, three recurring themes have dominated the conversation at conferences and in industry circles. They will most likely be talked about for many years to come. What’s in a name? Over the past decade,...
Don’t just make noise, make an impression
Between the covers of a regional magazine, known for its beautiful photography and layout, I found examples of tourism marketing that ranged from exceptional to awful. Because the destinations all chose to invest in space in the same magazine, don’t they all benefit...
Plan a Road Trip for National Travel & Tourism Week
Today, we offer a slight departure from the kind of content we usually share in this space. Our passion is building great brands and helping destinations market themselves with exactly the right combination of data and creativity. We write about these things because...
Separating Good Advice from Bad Advice
With the proliferation of blogs, podcasts, and social media platforms, it’s easy for anyone to be a self-proclaimed expert on any subject and dole out advice. Sometimes, the advice is colossally bad. Imagine my dismay when I recently read some ill-informed counsel in...
A logo doesn’t exist in a vacuum
Usually, stories about rebranding successes or failures show up in my industry newsletters or LinkedIn feed. You know it’s a major screw up if one also fills Facebook, Instagram and every major news site. Cracker Barrel has suffered the biggest brand black eye since...
Creativity Propels Bedford County Success
Every time we have an initial discussion with a prospective client, we think to ourselves, "how much will we move the needle for them?" Not, "can we?" Or, "is it possible?" Our expectation is that together, we will achieve some level of advertising or marketing...
Reaching its Full Potential or Wasting Space
One of my favorite travel magazines arrived in the mail recently. I started to glance through it while I ate lunch. Because of what I do for a living, I enjoy looking at the ads more than most people. A few ads got my attention for different reasons. Note that I will...
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