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Make Tourism Part of the Comeback

No industry will be unaffected by the COVID-19 Pandemic. Some will experience setbacks and others will be utterly devastated. Many of our clients are in the tourism and hospitality sector so we are keenly attuned to that industry. There is no way to sugarcoat it -...

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The Secrets Behind the Success

As a refresher, you might want to take a quick look at the previous blog post. It summarizes some of the recent successes with Bath County Tourism, including a nearly 40% increase in web traffic over the same period a year earlier. Plus, we launched a couple of new...

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Getting Results for Bath County

Early in the spring of 2019, Mikula-Harris entered into a unique partnership with Bath County to provide strategic and creative guidance to its office of tourism. The relationship allowed us to steer the tourism program in a few significant ways: • exercise creative...

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What the heck is a Brand Essence?

The definition of Brand Essence is “a brand’s fundamental nature or quality.” In other words, it’s the heart and soul of a brand. I've also heard it defined as the reason the brand exists in the first place, which may be accurate for corporate brands but is a bit of...

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