Blog
Make Tourism Part of the Comeback
No industry will be unaffected by the COVID-19 Pandemic. Some will experience setbacks and others will be utterly devastated. Many of our clients are in the tourism and hospitality sector so we are keenly attuned to that industry. There is no way to sugarcoat it -...
Kudos to Jackson Hole, Wyoming
I have always liked out-of-home advertising because it offers such a great opportunity for creativity. Some out-of-home options like billboards, busses or metro stations can accommodate larger-than-life, eye-popping ads. A campaign for Jackson Hole, Wyoming, got my...
The Secrets Behind the Success
As a refresher, you might want to take a quick look at the previous blog post. It summarizes some of the recent successes with Bath County Tourism, including a nearly 40% increase in web traffic over the same period a year earlier. Plus, we launched a couple of new...
Getting Results for Bath County
Early in the spring of 2019, Mikula-Harris entered into a unique partnership with Bath County to provide strategic and creative guidance to its office of tourism. The relationship allowed us to steer the tourism program in a few significant ways: • exercise creative...
Behind the Scenes at Bath County Tourism
A lot of people have been curious about the partnership established between Bath County and Mikula-Harris. It's an interesting story that will one day become an extensive case study or white paper. In the meantime, we want to share what we're doing and the results...
Top Things About Our New Site
It has been a long time in the making but I'm happy to announce that Mikula-Harris has just launched a new website. Like many agencies, we get so busy with client work that our own site took a back seat for a while. We hope you'll spend a few minutes clicking around...
Do-it-Yourself Commercial Photography and Art Direction — Bad Idea!
To DIY or not to DIY? That is the question. A Do-it-Yourself craze is sweeping the nation. There is even a DIY television network and loads of instructional videos on the internet. I think people choose to tackle projects for various reasons: They are confident in...
This is how to stay “top-of-mind”
I was recently flipping through the January issue of a travel magazine that serves the mid-Atlantic region. Most of the ads and editorial content focused on snow sports like skiing, snowboarding, snowshoeing and tubing. Keep in mind that I love winter sports. Those...
What the heck is a Brand Essence?
The definition of Brand Essence is “a brand’s fundamental nature or quality.” In other words, it’s the heart and soul of a brand. I've also heard it defined as the reason the brand exists in the first place, which may be accurate for corporate brands but is a bit of...
Looking back at 2018 with gratitude
With the recent passing of former President George H. W. Bush we heard a lot about the many virtues that he embodied in his daily life — service, decency, civility, gratitude and humility. What a great example to emulate as individuals and as businesses. As the year...
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