Blog
Exciting News – New Scenic Trail Coming to Two of Virginia’s Most Scenic Counties
Some exciting news has been filling my social media feed for the last 24 hours. A new scenic trail will soon run from New Castle to Eagle Rock running roughly parallel to Craig Creek. For those unfamiliar with these small towns, the trail will be just north of...
Update on Bath County Tourism
Many colleagues, clients and friends are aware of the unique relationship that Mikula-Harris has had with the Bath County Office of Tourism in recent years. Some have watched with interest to see what this partnership achieved for the county to see if there might be...
At Least We Have Never Caused an International Incident.
No one knows quite like ad agencies, how important every single word can be. We give extensive thought to every word and phrase. We choose words carefully because what we're writing has to be descriptive yet concise. It has to impress the reader even though we're...
Reflecting on 30 years in business. Q & A with co-founder David Mikula
Q. The business is 30 years old. To what do you attribute the longevity? A. So many factors come to mind. Here are a few, not in any particular order of importance. • Perseverance. It definitely sucks to hear "no" when you submit a proposal or make a great pitch, but...
Treat Your Destination Marketing Plan like Your Retirement Savings Plan
A major objective of both a marketing program and retirement planning is growth. Both short-term and long-term. It’s easier to measure the growth in your investments because the results show up on your statement each month. Sometimes the balance goes up and sometimes...
Untrue Claims Nibble Away at Brand Credibility
In an episode of the great TV series The West Wing, a former staffer had written a tell-all book that included some stories that were totally fabricated. The media loved interviewing the author who gladly repeated his false claims on every show to sell more book. Most...
Break is over. We’re back to blogging.
Here at Mikula-Harris we took a little time off from blogging. We have written consistently for our clients — blogs, e-newsletters and other content, but we have enjoyed a bit of a break from posting on our own blog. We're refreshed and returning to regular posting....
Tourism Recovery Begins
Lately, there is not much on the evening news that puts me in a good mood. This brief mention of tourism in Bath County, however, made our entire team happy. This is what we work for. This segment on WDBJ in Roanoke is just a brief update, but if it were a more...
…in between is pure bliss
The Mikula-Harris team is just getting started on a branding project for the Town of Appomattox, VA. It's a cool small town located east of Lynchburg. The drive between our office in Vinton and Appomattox is especially wonderful because most of the miles are in...
A Fun Tourism Promotion for New Hampshire Unfolds on Twitter
One day last week while sitting at my desk in Virginia, I enjoyed a virtual tour of some tourist hot spots in New Hampshire. The production value was barely adequate — looked like much of it was filmed on a phone. The tour guide's authenticity and love for the state...
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