Blog
Good News Monday — A Courageous Waiter Takes a Stand for Disabled Boy
I had planned to make a simple, one-sentence post for Good News Monday: Hockey is back! Then I saw this story and realized this is why I started Good News Monday. To shine a spotlight on what is good in this world. The good seems so much better when it’s lined up...
Our Proprietary 3-60 Rule for Tourism Branding
The debate rages on. What is more important to successful branding, research data or creativity? I think both are equally important as well as a couple of other ingredients tossed in for good measure. That brings me to what I like to call the Mikula-Harris 3-60 Method...
Good News Monday — Encouraging Outlook for Travel in 2013
Predictions are generally mixed on the economy for 2013. Some predict another recession caused by the combination of increased taxes, the not-yet-completely-known costs of healthcare overhaul and the inability of politicians to agree of major issues like the debt...
Chamber website builds upon a strong and growing brand
Simple. Clean design. Easy to use. Effective. In alignment with the growing Alleghany Highlands brand. That is how I would describe the new website for the Alleghany Highlands Chamber of Commerce and Tourism. The site, which launched last week, is solely for chamber...
Good News Monday — Youth Involvement in Local Civic Affairs
How many people reading this blog have ever even attended a school board meeting? I’m guessing a small percentage. Yet the decisions made at these meetings are important to the future of the community and they frequently involve a lot of taxpayer money. The meetings...
Some business resolutions for the new year
A couple of weeks ago while feeling reflective I posted a look back at the year of 2012. Now on this second day of the new year, I’m ready to look ahead. Here are a few resolutions, goals or promises for 2013. • I resolve to be out of the office more in 2013. I’m not...
Overused business phrases – which should stay and which should go
I think we can all agree that there are some grossly overused phrases in the corporate world (outside the box, run it up the flagpole). I detest some but admit to using others. I think there are two reasons why some phrases get overused. 1. Everyone wants to...
2012 – A Year of Change
What a year 2012 was. In fact, I can’t wait until next week to post this year-in-review summary because who knows, those Mayans might be right and next week may be too late. We had a secret when 2012 began. We were quietly working on changing our company name from...
Good News Monday — Today, let’s call it Good Idea Monday
It has been a difficult week to find good news. We are all still shocked by last Friday’s school shooting. From the news reports and social media posts I’ve seen, the event has stirred up a lot of different emotions including anger, denial and confusion. One feeling...
Banish this horrible phrase from the marketing world
There are powerful forces in the universe, some of which are difficult to comprehend and equally difficult to fight. Try as you might, as long as you are earth-bound you can't beat gravity. Nor can mere mortals stop the ocean's cycle of tides. Einstein is...
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