Blog
Good News Monday — The Joy of Discovery
No matter how many times I watch it, this always puts me in a good mood, so it seemed like a decent way to start this Monday. To me this video and the idea behind it are all about freedom and the joy of discovery. Not only discovering interesting and beautiful places,...
In Search of the Perfect Client
Can true perfection ever be attained? It's an age-old question. Having worked with designers for 20+ years, I know that they will strive for it for as long as a project deadline will allow — color correcting photos, adjusting cropping, poring over fonts, and oh...
Good News Monday — Amazing Act of Kindness in Times Square
It's an especially powerful image to see a supposed "tough guy" displaying a gentle act of kindness, like a soldier cradling a child in a war zone or a fireman rescuing an animal. It teaches us all that decency and compassion are the responsibility of...
A New Website for Virginia’s Western Highlands
We recently launched a new tourism website that I want to share with you. It's a fairly small site with fewer than 20 pages. It doesn't have many technological bells and whistles, yet it's one of my favorites. I like this site for several reasons: 1....
Good News Monday — Every Kids Loves to Find a Bike Under the Tree
Around Thanksgiving and Christmas it’s not difficult to find good news. The holiday season tends to bring out the best in most people. Nearly every church has a food drive to stock the shelves of local food pantries. People cheerfully drop some money into the...
The Importance of Branding to Small and Mid-size Destinations
Branding is a terribly misunderstood subject. One of the worst misconceptions is that it requires such an enormous investment that only large organizations should attempt it. The truth is that smaller organizations need the benefits of branding and a solid brand...
Good News Monday — Ways to Remember Veterans All Year Long
It's appropriate that November 11th is set aside as a solemn day to remember the veterans who have served this country. Some served during peace time, others during war. Some served in support roles from right here in the United States, while others endured harsh...
Good News Monday — Renewing interest in President Lincoln
Lincoln, sure to be a major blockbuster, hits theatres this month. I, for one, am looking forward to seeing it. Any movie directed by Steven Spielberg has a good chance of being a hit because he is a master storyteller. It’s not solely the entertainment value of the...
Branding and Advertising – They are not the same thing
I saw an interesting discussion in a LinkedIn group the other day. The question posed to group members: What is advertising? Answers ranged from concise ("Ability to make people like the product.") to technical ("A series of integrated actions to most...
Good News Monday — Eight More Days
If you are reading this on the day it's posted, there is precisely one week and one day until Election Day in America. That alone probably will make many readers happy, the same way that a crowd applauds when a long-winded speaker says, "and in closing."...
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