Blog
Are consumers smart?
Creativity Sells. You've read that in this blog many, many times. It's a deeply held belief at Mikula|Harris. In order to believe this, though, one must also think that consumers are smart. That the target of advertising is bright enough to understand a unique...
Good News Monday – The Most Inspiring Two Lap Run You’ll Ever See
It’s not easy to have breaking news when Good News Monday only comes around once a week. This video is sweeping the internet and many of you have probably seen it by now. If you have, I think you’ll agree it’s most worthy of Good News Monday. If you have not seen it,...
Pedal Power — improving the lives of Lakota children
Blacksburg, Virginia, and Pine Ridge Reservation in South Dakota are separated by much more than 1500 miles. There is an economic divide between them as well. But one teenager in Blacksburg found a way to make a difference in the lives of Lakota Native American...
The power of a good reference
Mikula|Harris was recently chosen to provide creative services to a new tourism client after a long and, I'm told, very competitive process. The client received sealed bids from which they selected finalists for in-person presentations. Even after three highly...
Good News Monday – the magic of Goodwill
It would be easy to turn Good News Monday into Goodwill Monday because to the team at Mikula|Harris they are synonymous. We have had the pleasure of working with Goodwill Industries of the Valleys in Roanoke for several years. Each time we collaborate on a project we...
Here’s to you, unsung heroes of the travel industry
This is National Travel & Tourism Week in the United States. Many places are marking the occasion by pointing out to the general public the economic impact that travel has made in their community. Indeed that impact is staggering, to the tune of $758 billion in...
Impossible — I hate that word.
Yesterday was the anniversary of one of the most momentous achievements in athletic history. It passed without any fanfare, especially in the United States. On May 6, 1954, in Oxford, England, while competing in a college track meet Roger Bannister ran the mile in...
Equal access to top-quality branding and advertising
Several weeks ago I drove from Roanoke, Virginia, across the entire length of the beautiful state of Tennessee before turning south to Tunica, Mississippi. Some of the communities I passed through have powerful brands and very appealing advertising to lure visitors. I...
Good News Monday – The Extra Special Olympics
A lot of things make the Special Olympics special. The young athletes work hard to prepare for their competition and believe me, when the big day arrives they give it all they’ve got. They may not obsess about winning as much as athletes at other levels, but they...
That nagging question of relevance
A debate has been raging for years in the tourism community about how DMOs can remain relevant in a very complex marketplace. Are local DMOs still the trusted resource for travel information that they used to be? Just look around and see how many outlets are offering...