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A simple truth about advertising

I heard some good business news on TV recently. Since good news is a bit of a novelty, it certainly stands out as memorable these days. Volkswagen reported that it delivered 8.16 million vehicles to customers in 2011, a 14.3% increase over the previous year. That got...

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Just One Resolution for 2012

I could — and perhaps should — fill a notebook with New Years Resolutions. Heaven knows I have plenty of room for improvement in my life. Instead I am going with just one resolution although it's an ambitious one. In 2012, I have the same resolution for myself...

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In praise of verbs

Most elementary and high school students across America receive essentially the same education in the English language. I don't think it has changed much in decades either. They learn about the parts of speech, sentence structure, grammar and punctuation. English...

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Montana Sells Winter

It’s rare for me to be stricken with a case of agency envy. You know, that feeling advertising professionals get when they see creative work and think, “I wish my firm had done that.” I have a case of the envies right now, thanks to the State of Montana, which just...

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All I Need to Know I Learned on the Ski Slopes

Way back in 1988, a writer/minister/modern-day philosopher named Robert Fulghum wrote a great book called All I need to Know I Learned in Kindergarten. It was a collection of essays that took its title from the first essay about life lessons learned as a child....

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What do you believe?

As the firm I co-founded with my esteemed business partner approaches 20 years old, I have been reflecting recently on the changes we've seen in the advertising world. The industry has changed a lot over these past two decades. Technology offers more ways to reach...

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