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Good News Monday – the magic of Goodwill
It would be easy to turn Good News Monday into Goodwill Monday because to the team at Mikula|Harris they are synonymous. We have had the pleasure of working with Goodwill Industries of the Valleys in Roanoke for several years. Each time we collaborate on a project we...
Here’s to you, unsung heroes of the travel industry
This is National Travel & Tourism Week in the United States. Many places are marking the occasion by pointing out to the general public the economic impact that travel has made in their community. Indeed that impact is staggering, to the tune of $758 billion in...
Impossible — I hate that word.
Yesterday was the anniversary of one of the most momentous achievements in athletic history. It passed without any fanfare, especially in the United States. On May 6, 1954, in Oxford, England, while competing in a college track meet Roger Bannister ran the mile in...
Equal access to top-quality branding and advertising
Several weeks ago I drove from Roanoke, Virginia, across the entire length of the beautiful state of Tennessee before turning south to Tunica, Mississippi. Some of the communities I passed through have powerful brands and very appealing advertising to lure visitors. I...
Good News Monday – The Extra Special Olympics
A lot of things make the Special Olympics special. The young athletes work hard to prepare for their competition and believe me, when the big day arrives they give it all they’ve got. They may not obsess about winning as much as athletes at other levels, but they...
That nagging question of relevance
A debate has been raging for years in the tourism community about how DMOs can remain relevant in a very complex marketplace. Are local DMOs still the trusted resource for travel information that they used to be? Just look around and see how many outlets are offering...
Good News Monday!
Today we proudly introduce a new and recurring feature to this blog: Good News Monday. I consider myself a news junkie. I need to know and understand what is happening in the world. Lately though, I have found myself tuning out because it seems that all that is...
Swing and miss — Steeerike One
Forgive the baseball-themed headline. I’m caught up in Spring fever. From my home I can see the lights of the stadium where the minor league Salem (Virginia) Red Sox play their home games. I’m psyched for warm summer nights at the ballpark. But it’s not the subject of...
Branding – It Never Ends
I had the great pleasure of speaking to a breakout session at the Virginia Hospitality & Travel Association Spring Meeting yesterday on the subject of Branding for Tourism. It was a lot of fun to present to such a lively group. I encouraged the participants to...
What makes an integrated campaign?
Readers of this blog know that last week we announced that the name of our agency was changing from Inprint to Mikula|Harris. In preparation for that announcement I wrote several press releases, blog posts, letters and a landing page in which I explained that one...