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Choosing the right creative firm

A few days ago I posted the first of a two-part series on making the marriage between a client and a creative agency work. The first part offered a few tips on how to get the most out of your relationship with your agency and thus maximize the return on your...

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Getting Maximum Benefit From Your Creative Agency

In this space we have written about subjects of interest to us as a creative agency – like developments in the world of advertising and the power of creativity. We've also written about topics specific to our clients and prospective clients – like tourism and...

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A Deserving Award for Botetourt County Tourism

I'm writing this blog from my hotel room in Greenville, SC. The Southeast Tourism Society Fall Conference wraps up with a breakfast session tomorrow. I can say about this conference the same things I have said about every STS conference since I joined. It was a...

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Where will your trail lead?

I love the concept of Tourism Trails. Not only are they are wonderful marketing tools for destinations, but they are also a great convenience for travelers. It's easy to see why they are becoming so popular with the traveling public: 1. Convenience. There is...

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The Truth Shall Set Your Brand Free

Truth in advertising is considered by some skeptics to be an oxymoron. Advertising practitioners are only slightly more trusted than members of congress (now that really hurts!). Well, this advertising practitioner is here to talk about the importance of truth in...

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What I Learned at Marketing College

Tonight is the eve of the final day of the 2010 Southeast Tourism Society Marketing College in Dahlonega, Georgia. At this time next year I will have finished my third year and earned the designation TMP (Tourism Marketing Professional). For those unfamiliar with STS...

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Reflecting on long-term business relationships

Like most entrepreneurs, I tend to keep my eyes and thoughts fixed on what lies ahead and not on the past. I get excited about what the future holds and I think about what new clients and assignments will come our way next. Once in a while, however, it is gratifying...

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The Powerful Impact of Tourism Spending

At the end of this month I will be attending Southeast Tourism Society's Marketing College. I'm looking forward to second year classes that dive deeper into subjects that were introduced in the first year. The curriculum arrived in my e-mail last week and I...

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