Where will your trail lead?

I love the concept of Tourism Trails. Not only are they are wonderful marketing tools for destinations, but they are also a great convenience for travelers. It's easy to see why they are becoming so popular with the traveling public: 1. Convenience. There is...

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The Truth Shall Set Your Brand Free

Truth in advertising is considered by some skeptics to be an oxymoron. Advertising practitioners are only slightly more trusted than members of congress (now that really hurts!). Well, this advertising practitioner is here to talk about the importance of truth in...

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What I Learned at Marketing College

Tonight is the eve of the final day of the 2010 Southeast Tourism Society Marketing College in Dahlonega, Georgia. At this time next year I will have finished my third year and earned the designation TMP (Tourism Marketing Professional). For those unfamiliar with STS...

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Reflecting on long-term business relationships

Like most entrepreneurs, I tend to keep my eyes and thoughts fixed on what lies ahead and not on the past. I get excited about what the future holds and I think about what new clients and assignments will come our way next. Once in a while, however, it is gratifying...

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The Powerful Impact of Tourism Spending

At the end of this month I will be attending Southeast Tourism Society's Marketing College. I'm looking forward to second year classes that dive deeper into subjects that were introduced in the first year. The curriculum arrived in my e-mail last week and I...

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Hitting the slopes in July

Last week we were in the middle of a heat wave here in Roanoke where the daytime temps were flirting with 100 degrees. You might think that would make it difficult to focus our thoughts on an ad for skiing. Not at all. In fact, it was wonderfully refreshing to think...

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Volunteers make America better every day

In honor of the anniversary of the signing of the Declaration of Independence and the founding of the United States of America, I’d like to offer an opinion on one of the many things that makes this country great. • When floods, fires, storms and earthquakes strike,...

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Simplest form of travel – A walk in the woods

Walking along the famous Appalachian Trail this weekend got me thinking once again about a favorite subject – travel. Sometimes travel gets complicated (customs, visas, missed connections, currency exchange, language barriers). Other travel experiences are as simple...

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Make an investment in a strong brand

It frustrates me to see organizations and destinations throw away good money on advertising and communication material that is unfocused and misdirected. Advertising is a creative interpretation of a brand designed to create a specific response. If the underlying...

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