A Versatile Campaign

Continuing our occasional look inside the re-branding of the Roanoke Valley Convention & Visitors Bureau, this week the second ad in the new campaign appears in print. It is another outdoor-themed ad in Blue Ridge Outdoors magazine with a special focus on...

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Hermes – Messenger of the Gods

In Greek mythology Hermes is the messenger of the gods as well as the patron of boundaries and the travelers who travel across them. How appropriate that two of the three Hermes Creative Awards won by Inprint are for tourism initiatives. The Hermes Creative Awards is...

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A Tourism Summit for Virginia

I'm writing this entry from Fairfax, Virginia, where I am having a blast at the Virginia Association of Convention & Visitors Bureaus' Tourism Summit. This has been a tremendously gratifying conference for me and for the entire Inprint creative team. It's been a...

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A Brand New Identity or A New Brand Identity

You don't have to enter the witness protection program to get a new identity. We help clients navigate through the process all the time. We've developed some amazing visual identities for places and companies – some we created from scratch and some were makeovers done...

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It’s a Blue Ridge Day

An exciting new print ad campaign for the Roanoke Valley Convention & Visitors Bureau hit the streets for the first time last week on the pages of Blue Ridge Outdoors magazine. The ad campaign is a key component of the rebranding initiative begun by Inprint and...

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A glimpse inside a rebranding project

As a follow up to my last blog post about true rebranding vs. what some people cavalierly refer to as rebranding, I am pleased to share some information with you about Inprint's work to rebrand the Roanoke Valley Convention & Visitors Bureau. The initial research...

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What it means to rebrand?

Rebranding – I mean truly rebranding – is not for the faint of heart. By definition it means making a significant change and change is difficult for some people to embrace. It's not necessarily an admission that things were wrong before. Perhaps your organization...

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Let’s talk about those tourism jobs

We're really proud of our work promoting tourism. Not just because it's fun and creative work for us, although it certainly is. We're also proud of the great economic impact that tourism has on a community. In Virginia in 2008, travelers spent over $19 billion on...

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Facebook gets more hits than Google

This news may seem exciting only to geeky marketing people. I admit to being one of those, so I find this news historic and frankly not all that surprising. Last week, Facebook had a weekly lead over Google for total web site traffic according to Hitwise. (More...

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The importance of partnerships

We have been fortunate to develop some great professional relationships over the years. Rarely does a day goes by when I'm not reminded about how important these associations are for our clients, even though some of our vendors never meet our clients. We frequently...

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