I'm writing this entry from Fairfax, Virginia, where I am having a blast at the Virginia Association of Convention & Visitors Bureaus' Tourism Summit. This has been a tremendously gratifying conference for me and for the entire Inprint creative team. It's been a...

You don't have to enter the witness protection program to get a new identity. We help clients navigate through the process all the time. We've developed some amazing visual identities for places and companies – some we created from scratch and some were makeovers done...

An exciting new print ad campaign for the Roanoke Valley Convention & Visitors Bureau hit the streets for the first time last week on the pages of Blue Ridge Outdoors magazine. The ad campaign is a key component of the rebranding initiative begun by Inprint and...

As a follow up to my last blog post about true rebranding vs. what some people cavalierly refer to as rebranding, I am pleased to share some information with you about Inprint's work to rebrand the Roanoke Valley Convention & Visitors Bureau. The initial research...

Rebranding – I mean truly rebranding – is not for the faint of heart. By definition it means making a significant change and change is difficult for some people to embrace. It's not necessarily an admission that things were wrong before. Perhaps your organization...

We have been fortunate to develop some great professional relationships over the years. Rarely does a day goes by when I'm not reminded about how important these associations are for our clients, even though some of our vendors never meet our clients. We frequently...

"Properly done, branding is a service to the consumer." We made that bold statement in a white paper and again in a recent webinar. It's worth a few moments to explain why we believe it to be true. Too often people think branding and advertising are the same thing....