We have been fortunate to develop some great professional relationships over the years. Rarely does a day goes by when I'm not reminded about how important these associations are for our clients, even though some of our vendors never meet our clients. We frequently...

"Properly done, branding is a service to the consumer." We made that bold statement in a white paper and again in a recent webinar. It's worth a few moments to explain why we believe it to be true. Too often people think branding and advertising are the same thing....

As I've talked with prospective clients, friends and others I've discovered that there is a lot of misunderstanding out there about the process of branding and exactly what a brand is. It's not surprising because there are so many people writing and blogging about the...

For the last few months, the Inprint creative team has been working on an exciting new tourism initiative for the Botetourt County Office of Tourism. The effort and talent of many people have resulted in the launch of the new web site this week and we couldn't be more...

A question I am occasionally asked by clients is when is the right time to re-brand. While there are practical considerations about when to launch a re-branded web site or a new ad campaign, there is no wrong time to start improving your brand's health. In fact, brand...