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Lessons from 2017

Never stop learning. That has been a guiding principle for me all of my life. There will never be a year when I am not taught or reminded about a valuable lesson. Learning a lesson is more valuable, and often more humbling, than learning facts from a book. Here are...

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Quit Wasting Money

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." I don't know precisely when John Wanamaker uttered this famous quote. He built his retail empire in the late 1800s so he said it long before terms like content...

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Craft Beer – Expectation or Differentiator?

This morning I read a news story about yet another small community getting its first local craft brewery. Visitors definitely enjoy trying local beer just as they enjoy sampling local cuisine. It’s exciting to see the small brewpub scene thrive. It has exploded in...

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Don’t inadvertently re-brand

Who would inadvertently re-brand? It sounds a little crazy when you put it in those terms but it occurs a lot. It happens because even seasoned professionals sometimes don’t have a true understanding of the value of a destination’s brand or how advertising should work...

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