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When Destination Brands Get it Right

We talk about brands a lot here in this blog. We talk about how a brand is much more than a logo. We believe a brand is how people think and feel about a destination — in other words, its reputation. We also say that to be successful a brand must be built upon a...

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A Great Getaway in West Virginia

Right now we are putting the final touches on a new case study to be posted within a couple of weeks. I think that the readers of this blog who work in tourism marketing, or marketing in general, will find it interesting. We'll share some research and conclusions...

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If you missed our session at VA-1

Last week I had the pleasure of attending the VA-1 Virginia Tourism Conference in Richmond. The two-day agenda was packed with general sessions, breakout sessions, visiting with exhibitors and a few impromptu meetings in the corner of the hotel lobby. It was hectic,...

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It’s too easy to criticize

I always thought it would be fun to have the job of food critic. I could visit as many restaurants as I wanted on someone else’s expense account and then write about what I like and, more importantly, what I thought should be better. Now I’m not so certain that I’d...

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Who should do a brand overhaul?

Every once in a while I will see a headline in one of the advertising industry trade publications about a major business undergoing a brand overhaul. KFC, Spirit Airlines, JC Penney and others have attempted it in recent years. When I speak with groups about...

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