Don’t inadvertently re-brand

Who would inadvertently re-brand? It sounds a little crazy when you put it in those terms but it occurs a lot. It happens because even seasoned professionals sometimes don’t have a true understanding of the value of a destination’s brand or how advertising should work...

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The Rise of Relevant Ads

Advertising has changed dramatically over the 25 years that I have been in the business — the tactics available to marketers, the amount of data behind every strategy, the media options, the blurring of lines between advertising and other forms of communication...

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How to know when a destination needs to rebrand?

One of the most common questions asked of me is “How do I know when it is time to rebrand?” I often say that if you already have enough doubt in your mind about existing brand strategy (or lack thereof) to ask the question then it’s probably time. Hopefully it doesn’t...

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What we need is technology to block lame ads

Google is considering an ad-blocking feature that will filter out specific ad formats that negatively affect the user experience. The types of ads include pop-ups, video ads that auto-play with sound and “prestitial” ads, which are the large ads that show up and cover...

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ADDY Memories (First in a series)

It's ADDY season once again. Of course, I am referring to the American Advertising Federation Awards that are taking place in cities all across America at this time of year. If you are a regular reader of this blog or a friend of Mikula-Harris on Facebook (as you...

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