When Destination Brands Get it Right

We talk about brands a lot here in this blog. We talk about how a brand is much more than a logo. We believe a brand is how people think and feel about a destination — in other words, its reputation. We also say that to be successful a brand must be built upon a...

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A Great Getaway in West Virginia

Right now we are putting the final touches on a new case study to be posted within a couple of weeks. I think that the readers of this blog who work in tourism marketing, or marketing in general, will find it interesting. We'll share some research and conclusions...

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If you missed our session at VA-1

Last week I had the pleasure of attending the VA-1 Virginia Tourism Conference in Richmond. The two-day agenda was packed with general sessions, breakout sessions, visiting with exhibitors and a few impromptu meetings in the corner of the hotel lobby. It was hectic,...

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It’s too easy to criticize

I always thought it would be fun to have the job of food critic. I could visit as many restaurants as I wanted on someone else’s expense account and then write about what I like and, more importantly, what I thought should be better. Now I’m not so certain that I’d...

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Who should do a brand overhaul?

Every once in a while I will see a headline in one of the advertising industry trade publications about a major business undergoing a brand overhaul. KFC, Spirit Airlines, JC Penney and others have attempted it in recent years. When I speak with groups about...

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Top 50 Tourist Attractions

I saw this list of the top 50 tourist attractions yesterday on Facebook. Everything about this fascinated me. There are places on this list that I've never heard of. The truth is, I'm not nearly as well-traveled as I'd like to think I am. I've only...

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Five Ideas to Commemorate July 4th

Read the Declaration of Independence It’s a powerful document that is still relevant 239 years later. Everyone knows the line about all men being endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness....

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Why we do what we do.

Last week I had the pleasure of speaking to some outstanding tourism professionals at the Spring Meeting of the Virginia Association of Convention & Visitors Bureaus. The topic was building a strong tourism brand. Before diving into the meat of the presentation –...

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