Who should do a brand overhaul?

Every once in a while I will see a headline in one of the advertising industry trade publications about a major business undergoing a brand overhaul. KFC, Spirit Airlines, JC Penney and others have attempted it in recent years. When I speak with groups about...

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Top 50 Tourist Attractions

I saw this list of the top 50 tourist attractions yesterday on Facebook. Everything about this fascinated me. There are places on this list that I've never heard of. The truth is, I'm not nearly as well-traveled as I'd like to think I am. I've only...

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Five Ideas to Commemorate July 4th

Read the Declaration of Independence It’s a powerful document that is still relevant 239 years later. Everyone knows the line about all men being endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness....

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Why we do what we do.

Last week I had the pleasure of speaking to some outstanding tourism professionals at the Spring Meeting of the Virginia Association of Convention & Visitors Bureaus. The topic was building a strong tourism brand. Before diving into the meat of the presentation –...

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Best of the Blue Ridge

If you haven't yet picked up your free copy of the January Blue Ridge Outdoors, go get one right now. Seriously, right now. Not only does the magazine feature a special advertising section of Virginia destinations, it is also the annual Best of the Blue Ridge...

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