Case Studies

Galax, Virginia

Fans of traditional bluegrass music know that Galax is home to the annual Old Fiddlers’ Convention, a mega-festival that has been around for 87 years….

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Appomattox, Virginia

Historic Appomattox, Virginia, has some name recognition across the United States. That’s because it was the site of Lee’s surrender to Grant to end the….

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New Market, Virginia

You might think that as a small town located in the center of the Shenandoah Valley of Virginia, New Market is a charming and idyllic place. Yes, it is….

Bath County, Virginia

In 2018, Bath County found itself without a Tourism Director. In a county where tourism is vital to the local economy, they were losing momentum rapidly….

Maynardville & Norris Lake Region

Smith Mountain Lake, Virginia

Smith Mountain Lake is the largest lake contained entirely in Virginia. Its 500 miles of shoreline are surrounded by the beautiful Blue Ridge Mountains…

Bedford, Virginia

To many people, Bedford County is thought of as a quiet, albeit scenic place located between the better-known cities of Roanoke and Lynchburg…

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Strasburg, Virginia

The Shenandoah Valley is dotted with charming communities ranging from tiny towns to modest sized cities. With a population of roughly 6,500…

Winchester, Virginia

The public perception of Winchester, Virginia, usually falls into one of four categories: Never heard of it
; Host of the annual Apple Blossom Festival…

Shenandoah Valley of Virginia

The tourism offices in the Shenandoah Valley of Virginia have always worked well together on regional projects. For the first time in 2016…

Hardy County, West Virginia

Hardy County in the mountains of eastern West Virginia was having an identity crisis. Their newly formed CVB and board knew instinctively…

Southern Virginia Wild Blueway

In southern Virginia, along the border with North Carolina, the counties of Mecklenburg and Halifax are rich in history, agriculture and motor sports…

Abingdon, Virginia

Without a doubt, Abingdon is one of the most unique and charming towns in Virginia. Yet it had never developed a comprehensive tourism brand strategy…

Rooted in Appalachia

Family farming has a long and proud history in the Appalachian region of southwest Virginia and northeast Tennessee. Over the years, competition from…

Alleghany Highlands of Virginia

The Alleghany Highlands is a scenic but remote region of Virginia along the border with West Virginia. It is comprised of Alleghany County…

Vinton War Memorial

The Vinton War Memorial has a special meaning to the residents of this small town. It was built in 1948 to honor those who made the ultimate sacrifice in service…

Botetourt County Office of Tourism

Botetourt County was established by the Virginia House of Burgesses in 1770. So it was definitely due for a modern brand makeover…

Crossroads to Settlement

With such a rich history in the region, it was natural for the Roanoke Valley Convention & Visitors Bureau to want to tap into the lucrative heritage & tourism market…

Upper James River Water Trail

Mention the James River to most people and they will think of Jamestown or Richmond, Virginia. After all, the river runs through Virginia’s capital city and…