Using a combination of thorough research and creative thinking, Mikula-Harris created the perfect brand strategy and ad campaign to promote tourism in Abingdon, Virginia.

The research showed us that Abingdon is best known as the home of the historic Barter Theatre, whose stage has hosted stars like Gregory Peck, Ernest Borgnine and Patricia Neal. The community also happens to be a terminus of the Virginia Creeper Trail, a very popular rails-to-trails project, along with a thriving arts community and dozens of locally-owned restaurants.

We used all of the insights and research to develop brand messaging that leverages the town’s most famous tourism asset in a way that also introduces the public to Abingdon’s other great amenities.