Mecklenburg County, Virginia
Mecklenburg County is located along Virginia’s southern border with North Carolina. In fact, the county’s biggest tourist draw — Kerr Lake — is actually shared by both states. That prime location means it’s an easily accessible getaway for the urban centers of Richmond, Norfolk, Raleigh and Greensboro.
The county tourism department chose Mikula-Harris to develop a creative campaign to promote Mecklenburg County — not just the lake, but also the charming towns, outdoor recreation, historic sites, wineries and shopping.
The campaign is intriguing and truthful — there really are more public boat launches than stoplights in the county. That’s a perfect example of what makes Mecklenburg County an appealing getaway from big city life.
Ideation, Strategy, Art Direction, Copywriting, Design, Programming, Video Production
Print Advertising Campaign
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