Rooted in Appalachia

All local tourism offices want to promote local restaurants. Abingdon, Virginia chose to go a step further and promote restaurants that buy and serve products from local farms. With the help of a regional non-profit organization, the Rooted in Appalachia program was born.

An innovative program deserves exceptionally creative marketing. That’s exactly what happened when Mikula-Harris joined the team. In fact, the campaign won Best-in-Show at the Roanoke AAF ADDY Awards.

An eye-catching series of ads and posters cleverly point out the heritage of family farms in Southwest Virginia and Northeast Tennessee. A website connects people to participating restaurants. The centerpiece of the creative family is a beautiful video that takes viewers from the field to the table.

Services Provided:
Brand Development, Ideation, Strategy, Art Direction, Copywriting, Design, Photography, Print Management, Programming, Video Production

Responsive Website

Restaurant Participation Brochure

Poster Series


Vehicle Wrap


Let’s talk.

How can your brand benefit from the talent and experience of the Mikula-Harris team? Let’s start a conversation. Make the call today.



6 Walnut Avenue • Vinton, Virginia 24179

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