It was the best of times. It was the worst of times. OK, that may be a bit of an exaggeration but prior to branding, Winchester truly seemed to be a tale of two cities. Using our proven Brand Development Process, the Mikula-Harris team gathered extensive research and first hand experience in the community to discover exactly what makes Winchester and Frederick County so special.

Winchester has historic sites that are important to America’s story — from George Washington to Stonewall Jackson to Patsy Cline. It’s also a modern city with a bustling downtown and an active college campus. The brand image and strategy shows how the past and present can co-exist.