Abingdon, Virginia

Using a combination of thorough research and creative thinking, Mikula-Harris created the perfect brand strategy and ad campaign to promote tourism in Abingdon, Virginia.

The research showed us that Abingdon is best known as the home of the historic Barter Theatre, whose stage has hosted stars like Gregory Peck, Ernest Borgnine and Patricia Neal. The community also happens to be a terminus of the Virginia Creeper Trail, a very popular rails-to-trails project, along with a thriving arts community and dozens of locally-owned restaurants.

We used all of the insights and research to develop brand messaging that leverages the town’s most famous tourism asset in a way that also introduces the public to Abingdon’s other great amenities.

Services Provided:
Brand Development, Research, Ideation, Strategy, Art Direction, Copywriting, Design, Print Management, Programming, Video Production

Responsive Website

Print Advertising Campaign

Visitors Guide

Event Posters

Trade Show Banners

Video

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Let’s talk.

How can your brand benefit from the talent and experience of the Mikula-Harris team? Let’s start a conversation. Make the call today.

540.774.9932

540.774.9932

6 Walnut Avenue • Vinton, Virginia 24179

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© Mikula-Harris

The Upper James River Water Trail

Mention the James River and most people will associate it with downtown Richmond or Jamestown. The river actually begins in Botetourt County at the confluence of two other rivers. The portion that runs through the Blue Ridge Mountains is the most unspoiled and scenic stretch of the river’s nearly 350 miles.

Mikula-Harris developed the branding for the Upper James River Water Trail and helped market this natural treasure to both local residents and out of town visitors. The goal was to ensure that visitation and good stewardship go hand in hand.

In recent years, the Upper James River Water Trail has expanded into neighboring Rockbridge County. Outfitters, fishing guides and camping areas have emerged to serve visitors, proving that economic development flows from good tourism promotion.

Services Provided:
Brand Development, Research, Ideation, Strategy, Art Direction, Copywriting, Design, Photography, Illustration, Print Management, Programming

Responsive Website

Upper James River Water Trail website on multiple devices

Print Advertising Campaign

Online Advertising

Brochure

Kiosks

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Let’s talk.

How can your brand benefit from the talent and experience of the Mikula-Harris team? Let’s start a conversation. Make the call today.

540.774.9932

540.774.9932

6 Walnut Avenue • Vinton, Virginia 24179

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© Mikula-Harris

Rooted in Appalachia

All local tourism offices want to promote local restaurants. Abingdon, Virginia chose to go a step further and promote restaurants that buy and serve products from local farms. With the help of a regional non-profit organization, the Rooted in Appalachia program was born.

An innovative program deserves exceptionally creative marketing. That’s exactly what happened when Mikula-Harris joined the team. In fact, the campaign won Best-in-Show at the Roanoke AAF ADDY Awards.

An eye-catching series of ads and posters cleverly point out the heritage of family farms in Southwest Virginia and Northeast Tennessee. A website connects people to participating restaurants. The centerpiece of the creative family is a beautiful video that takes viewers from the field to the table.

Services Provided:
Brand Development, Ideation, Strategy, Art Direction, Copywriting, Design, Photography, Print Management, Programming, Video Production

Responsive Website

Restaurant Participation Brochure

Poster Series

Video

Vehicle Wrap

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Let’s talk.

How can your brand benefit from the talent and experience of the Mikula-Harris team? Let’s start a conversation. Make the call today.

540.774.9932

540.774.9932

6 Walnut Avenue • Vinton, Virginia 24179

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© Mikula-Harris

Alleghany Highlands of Virginia

Considering its long history, its heyday as a railroad hub, and its stunningly beautiful mountains and rivers, the Alleghany Highlands was a blank slate when Mikula-Harris was chosen to develop a tourism brand.

Building a brand from scratch is both exciting and daunting. Solid research and plenty of input from local tourism partners are critical to success. It’s also important to spend time in the community getting to understand what makes the destination special. Accurately capturing the personality of a place and differentiating it from others are equally important to our team.

The ad campaign focused on experiences that are “Uniquely Alleghany.” It has been a very popular campaign both inside the community and beyond, spawning the use of the hashtag #UniquelyAlleghany.

Services Provided:
Brand Development, Research, Ideation, Strategy, Art Direction, Copywriting, Design, Photography, Print Management, Programming, Video Production

Responsive Website

Print Advertising Campaign

Rack Card Series

Videos

Niche Campaign Elements

Rack Brochure

DVD Packaging

Visitor Center Signage

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Let’s talk.

How can your brand benefit from the talent and experience of the Mikula-Harris team? Let’s start a conversation. Make the call today.

540.774.9932

540.774.9932

6 Walnut Avenue • Vinton, Virginia 24179

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© Mikula-Harris

Vinton War Memorial

The Town of Vinton is a suburb of Roanoke, Virginia, in the Blue Ridge Mountains. Like many small towns, it proudly honors its veterans in many ways. The Vinton War Memorial, however, is more than a statue, park or monument, which is exactly why it needed to be rebranded.

The Vinton War Memorial is a magnificent building on impeccably manicured grounds. It hosts weddings, special events, corporate meetings and other social gatherings. It’s a meeting spot for the community and the place where many memories have been made.

By digging deep to really understand what makes the War Memorial so unique, Mikula-Harris was able to give the facility a logo, website and collateral material befitting its role as a high-end event venue.

Services Provided:
Brand Development, Research, Ideation, Strategy, Art Direction, Copywriting, Design, Photography, Print Managment, Programming

Website

Print Advertising

Pocket Brochure

Trade Show Banners

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Let’s talk.

How can your brand benefit from the talent and experience of the Mikula-Harris team? Let’s start a conversation. Make the call today.

540.774.9932

540.774.9932

6 Walnut Avenue • Vinton, Virginia 24179

facebook-icontwitter iconyoutube icon
© Mikula-Harris

540.774.9932

6 Walnut Avenue • Vinton, Virginia 24179

facebook-icontwitter iconyoutube icon
© Mikula-Harris