Destination Bedford

Aug 31, 2019

Destination Bedford

If you have driven between Lynchburg and Roanoke on busy Route 460, you have passed through Bedford and may not even have known about it. Perhaps you would have stayed longer if you knew about the cool downtown, the wineries or the four world-class attractions like the Blue Ridge Parkway, National D-Day Memorial, Thomas Jefferson’s Poplar Forest and Smith Mountain Lake.

With such great assets, tourism could be as important to Bedford as it is in places like Williamsburg and Charlottesville. That’s why they hired Mikula-Harris to develop the brand strategy, ad campaign, website and more.

One piece of the strategy is to change the perception of Bedford as a pass-through location between two cities. It’s now being marketed as Destination Bedford. And there is nothing ordinary about it.

Services Provided:
Brand Development, Research, Ideation, Strategy, Art Direction, Copywriting, Design, Programming, Video Production

Responsive Website

Print Advertising Campaign

Video Campaign

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Let’s talk.

How can your brand benefit from the talent and experience of the Mikula-Harris team? Let’s start a conversation. Make the call today.

540.774.9932

540.774.9932

6 Walnut Avenue • Vinton, Virginia 24179

The Green Team

Aug 30, 2019

The Green Team

The lawn care industry is highly competitive and dominated by national or franchised firms. The local start-up entrepreneur behind The Green Team knew that his business had to stand out in every way possible — including service, innovation, effectiveness, and especially in branding and marketing.

The Mikula-Harris team embraced the challenge and delivered extraordinary creative work including billboards, ads, promotional materials, and graphics for a brightly-colored truck featuring space aliens zapping unsightly weeds.

Their professional marketing helped The Green Team win over new customers by projecting the image of a successful and reliable business even in their inaugural year. It’s a reminder that branding requires not only a unique and memorable image but also the commitment to consistently deliver a great product.

Services Provided:
Brand Development, Ideation, Strategy, Art Direction, Copywriting, Design, Illustration, Print Management, Programming

Website

Billboard “Teaser” Campaign

Direct Mail Campaign

Vehicle Wrap

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Let’s talk.

How can your brand benefit from the talent and experience of the Mikula-Harris team? Let’s start a conversation. Make the call today.

540.774.9932

540.774.9932

6 Walnut Avenue • Vinton, Virginia 24179

Winchester, Virginia

Aug 29, 2019

Winchester, Virginia

It was the best of times. It was the worst of times. OK, that may be a bit of an exaggeration but prior to branding, Winchester truly seemed to be a tale of two cities. Using our proven Brand Development Process, the Mikula-Harris team gathered extensive research and first hand experience in the community to discover exactly what makes Winchester and Frederick County so special.

Winchester has historic sites that are important to America’s story — from George Washington to Stonewall Jackson to Patsy Cline. It’s also a modern city with a bustling downtown and an active college campus. The brand image and strategy shows how the past and present can co-exist.

Services Provided:
Brand Development, Research, Ideation, Strategy, Art Direction, Copywriting, Design, Programming

Print Advertising Campaign

Online Advertising (Animated)

Logo Usage Guide

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Let’s talk.

How can your brand benefit from the talent and experience of the Mikula-Harris team? Let’s start a conversation. Make the call today.

540.774.9932

540.774.9932

6 Walnut Avenue • Vinton, Virginia 24179

Shenandoah Valley of Virginia

Aug 28, 2019

Shenandoah Valley of Virginia

The Shenandoah Valley has the highest name recognition of any region in Virginia. It has been written about in history books and memorialized in songs and literature. Stretching from the West Virginia panhandle in the north to the James River in the south, the Shenandoah Valley is larger than several U.S. states.

It was exciting when Mikula-Harris was chosen to develop the first ever tourism brand image and message for the iconic region. The result is a comprehensive strategy, not to mention a beautiful campaign and website, that will steer tourism marketing for years to come.

Services Provided:
Brand Development, Research, Ideation, Strategy, Art Direction, Copywriting, Design, Print Management, Programming

Responsive Website

Print Advertising Campaign

Online Advertising

Brochure

Trade Show Banners

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Let’s talk.

How can your brand benefit from the talent and experience of the Mikula-Harris team? Let’s start a conversation. Make the call today.

540.774.9932

540.774.9932

6 Walnut Avenue • Vinton, Virginia 24179

Destination Bedford