Abingdon, Virginia

Using a combination of thorough research and creative thinking, Mikula-Harris created the perfect brand strategy and ad campaign to promote tourism in Abingdon, Virginia.

The research showed us that Abingdon is best known as the home of the historic Barter Theatre, whose stage has hosted stars like Gregory Peck, Ernest Borgnine and Patricia Neal. The community also happens to be a terminus of the Virginia Creeper Trail, a very popular rails-to-trails project, along with a thriving arts community and dozens of locally-owned restaurants.

We used all of the insights and research to develop brand messaging that leverages the town’s most famous tourism asset in a way that also introduces the public to Abingdon’s other great amenities.

Services Provided:
Brand Development, Research, Ideation, Strategy, Art Direction, Copywriting, Design, Print Management, Programming, Video Production

Responsive Website

Print Advertising Campaign

Visitors Guide

Event Posters

Trade Show Banners

Video

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Let’s talk.

How can your brand benefit from the talent and experience of the Mikula-Harris team? Let’s start a conversation. Make the call today.

540.774.9932

540.774.9932

6 Walnut Avenue • Vinton, Virginia 24179

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© Mikula-Harris

The Upper James River Water Trail

Mention the James River and most people will associate it with downtown Richmond or Jamestown. The river actually begins in Botetourt County at the confluence of two other rivers. The portion that runs through the Blue Ridge Mountains is the most unspoiled and scenic stretch of the river’s nearly 350 miles.

Mikula-Harris developed the branding for the Upper James River Water Trail and helped market this natural treasure to both local residents and out of town visitors. The goal was to ensure that visitation and good stewardship go hand in hand.

In recent years, the Upper James River Water Trail has expanded into neighboring Rockbridge County. Outfitters, fishing guides and camping areas have emerged to serve visitors, proving that economic development flows from good tourism promotion.

Services Provided:
Brand Development, Research, Ideation, Strategy, Art Direction, Copywriting, Design, Photography, Illustration, Print Management, Programming

Responsive Website

Print Advertising Campaign

Online Advertising

Brochure

Kiosks

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Let’s talk.

How can your brand benefit from the talent and experience of the Mikula-Harris team? Let’s start a conversation. Make the call today.

540.774.9932

540.774.9932

6 Walnut Avenue • Vinton, Virginia 24179

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© Mikula-Harris

Mecklenburg County, Virginia

Mecklenburg County is located along Virginia’s southern border with North Carolina. In fact, the county’s biggest tourist draw — Kerr Lake — is actually shared by both states. That prime location means it’s an easily accessible getaway for the urban centers of Richmond, Norfolk, Raleigh and Greensboro.

The county tourism department chose Mikula-Harris to develop a creative campaign to promote Mecklenburg County — not just the lake, but also the charming towns, outdoor recreation, historic sites, wineries and shopping.

The campaign is intriguing and truthful — there really are more public boat launches than stoplights in the county. That’s a perfect example of what makes Mecklenburg County an appealing getaway from big city life.

Services Provided:
Ideation, Strategy, Art Direction, Copywriting, Design, Programming, Video Production

Responsive Website

Print Advertising Campaign

Video Campaign

Transit Advertising

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Let’s talk.

How can your brand benefit from the talent and experience of the Mikula-Harris team? Let’s start a conversation. Make the call today.

540.774.9932

540.774.9932

6 Walnut Avenue • Vinton, Virginia 24179

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© Mikula-Harris

Rooted in Appalachia

All local tourism offices want to promote local restaurants. Abingdon, Virginia chose to go a step further and promote restaurants that buy and serve products from local farms. With the help of a regional non-profit organization, the Rooted in Appalachia program was born.

An innovative program deserves exceptionally creative marketing. That’s exactly what happened when Mikula-Harris joined the team. In fact, the campaign won Best-in-Show at the Roanoke AAF ADDY Awards.

An eye-catching series of ads and posters cleverly point out the heritage of family farms in Southwest Virginia and Northeast Tennessee. A website connects people to participating restaurants. The centerpiece of the creative family is a beautiful video that takes viewers from the field to the table.

Services Provided:
Brand Development, Ideation, Strategy, Art Direction, Copywriting, Design, Photography, Print Management, Programming, Video Production

Responsive Website

Restaurant Participation Brochure

Poster Series

Video

Vehicle Wrap

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Let’s talk.

How can your brand benefit from the talent and experience of the Mikula-Harris team? Let’s start a conversation. Make the call today.

540.774.9932

540.774.9932

6 Walnut Avenue • Vinton, Virginia 24179

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© Mikula-Harris

County of Bath

It’s understandable if the only thing you know about Bath County is that The Omni Homestead Resort is located there. It would also be a shame if that’s all you know. It has unspoiled natural beauty, outdoor recreation, charming towns and not a single stoplight in the entire county.

Tourism is important to the economy of Bath County. For years, Mikula-Harris has provided creative services to keep visitors streaming into the county for family vacations, weekend getaways, outdoor adventure, spa visits and more.

Our team has a unique partnership with Bath County to provide creative and strategic direction to the Office of Tourism. We’re engaged in the community to strengthen relationships and keep local businesses informed. We have learned first hand about Bath County’s reputation for legendary hospitality.

Services Provided:
Ideation, Strategy, Art Direction, Copywriting, Design, Photography, Print Management, Programming, Video Production

Responsive Website

Print Advertising Campaign

Bath County New Outlook on Life Ad
Bath County Tales to Tell All Your Friends Ad

Online Advertising

New Outlook On Life 300x250 Banner Ad  for Bath County
Bath County Magical Journeys 300x600 Banner Ad

Visitors Guide

Video Campaign:

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Let’s talk.

How can your brand benefit from the talent and experience of the Mikula-Harris team? Let’s start a conversation. Make the call today.

540.774.9932

540.774.9932

6 Walnut Avenue • Vinton, Virginia 24179

facebook-icontwitter iconyoutube icon
© Mikula-Harris

540.774.9932

6 Walnut Avenue • Vinton, Virginia 24179

facebook-icontwitter iconyoutube icon
© Mikula-Harris