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Hitting the slopes in July

Last week we were in the middle of a heat wave here in Roanoke where the daytime temps were flirting with 100 degrees. You might think that would make it difficult to focus our thoughts on an ad for skiing. Not at all. In fact, it was wonderfully refreshing to think...

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Volunteers make America better every day

In honor of the anniversary of the signing of the Declaration of Independence and the founding of the United States of America, I’d like to offer an opinion on one of the many things that makes this country great. • When floods, fires, storms and earthquakes strike,...

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Simplest form of travel – A walk in the woods

Walking along the famous Appalachian Trail this weekend got me thinking once again about a favorite subject – travel. Sometimes travel gets complicated (customs, visas, missed connections, currency exchange, language barriers). Other travel experiences are as simple...

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Make an investment in a strong brand

It frustrates me to see organizations and destinations throw away good money on advertising and communication material that is unfocused and misdirected. Advertising is a creative interpretation of a brand designed to create a specific response. If the underlying...

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Dividing the fully integrated pie

At the recent Spring Meeting of the Southeast Tourism Society, there was an interesting session on the future of print media communication where the panelists offered an impassioned argument that print is not dead. It was immediately followed by a session on cutting...

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There’s nothing like Australia

For more than 20 years one of my favorite tourism brands has been Australia. Tourism Australia has gone through several advertising campaigns over those two decades. Honestly, I can't even remember all of them as some were quite forgettable. The fact that I remain...

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Goodwill: So much more than just retail stores

I’m going to veer slightly off subject for today’s blog post. I'm not writing about branding strategy or tourism or even about life at a creative firm. Today I want to tell you about an amazing organization that is making a difference in people’s lives in the Roanoke...

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Enthusiasm on the job

I have always admired people from all walks of life who do their job with great enthusiasm. The delivery driver who carries heavy boxes in from the pouring rain and still manages a smile and a "have a nice day." A janitor who cleans up after other people and manages...

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It’s National Tourism Week

Today marks the end of National Travel and Tourism week. All week long Twitter and Facebook have been abuzz with stories of how DMOs and CVBs have celebrated the occasion with contests, press releases and special events. Many places took the opportunity to educate the...

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