Blog
Overwhelming response to the Upper James River Water Trail
The web site has been live for just over week and the brochures were just delivered two days ago. The ads haven't appeared anywhere except on our Facebook page. In such a short time the response has been tremendous. Here's a sample of what people are saying, either...
Creativity = Differentiation
About eight months ago my business partner and I authored a white paper called "The Vital Role of Creativity in Brand Building." I had not seen this subject get the attention it deserves, so we decided to tackle it. I can't fit the gist of the message into 140...
Clearing up Confusion on Tourism Branding
As I've talked with prospective clients, friends and others I've discovered that there is a lot of misunderstanding out there about the process of branding and exactly what a brand is. It's not surprising because there are so many people writing and blogging about the...
The Buzz about the Upper James River
For the last few months, the Inprint creative team has been working on an exciting new tourism initiative for the Botetourt County Office of Tourism. The effort and talent of many people have resulted in the launch of the new web site this week and we couldn't be more...
Branding Season
A question I am occasionally asked by clients is when is the right time to re-brand. While there are practical considerations about when to launch a re-branded web site or a new ad campaign, there is no wrong time to start improving your brand's health. In fact, brand...
News Flash – Advertising Works
Many thanks to the great staff at Southeast Tourism Society for sharing this article. If word of the strategy explained in the article ever got out it could completely transform the tourism industry, not to mention give the economy a massive shot in the arm. The...
Creativity Sells
A few years ago I had the opportunity to attend the AAF National Conference in Lousiville, KY. One memorable session featured a panel discussion with some advertising superstars, including a representative from Ogilvy & Mather New York, one of the most prestigious...
The importance of mindshare
Those of you who follow me on Twitter are probably saying, "there he goes again" because I've mentioned this article in several different tweets. I believe it contains profound lessons for every business in America. A poll on LinkedIn asked the question, "Ad and...
The Year in Review
With the start of a new year, I like to pause for a moment to reflect on the past year, to savor the good times and to learn something from the experiences so that we can do better in the future. For Inprint, 2009 had its ups and downs. The year was filled with some...
Welcome
Welcome to Inprint's brand new blog for 2010. We will use this space to share news about our firm and our clients. We will also offer insights and observations about the world of branding, especially as it relates to our areas of specialty - tourism, hospitality and...
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