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Good News Monday — A Message on a Windshield

I must admit that since I started Good News Monday as a feature in this blog, I am constantly looking for items worth featuring. I see a quite a few nice stories that are worthy, but rarely does something like this come along that makes me immediately and without...

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5 Things We Want Every Client to Know, part two

This is the second installment in a 5-part series summarizing some things you may not know but should about working with our firm or creative agencies in general. 2. Creativity Moves the Needle I had the pleasure of attending a national American Advertising Federation...

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Good News Monday – Dinner and a locomotive

It’s always a pleasure to read the Roanoke Star Sentinel newspaper. Not only does it publish the news you need to know, it also tries hard to cover some good and uplifting news from the Roanoke Valley. We certainly appreciate their effort to inform the public of...

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5 Things We Want Every Client to Know, part one

This is the first installment in a 5-part series summarizing some things that you may not know but should about working with our firm or creative agencies in general. 1. Nothing means more to us than seeing our clients succeed. After 20 years in business we’ve learned...

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Our Proprietary 3-60 Rule for Tourism Branding

The debate rages on. What is more important to successful branding, research data or creativity? I think both are equally important as well as a couple of other ingredients tossed in for good measure. That brings me to what I like to call the Mikula-Harris 3-60 Method...

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