Blog
Good News Monday — Chewbacca Continues to Battle for Justice
It would be easy to find discouraging news in today’s blog (like the fact that the TSA is totally out of control), but please don’t. After all, it’s Good News Monday. The important thing in his story is that common sense and justice ultimately prevailed. The 69 year...
Good advice that’s direct and to the point: Don’t be trite
I read an outstanding essay the other day and I just had to share it with you. I see this gentleman's writing frequently on LinkedIn as I think we have several groups in common. I enjoy reading his work and think you will, too. The author is Ed Burghard and his...
A Yankee heads south
Every year around this time, I think about that Memorial Day Weekend many years ago that I spent excitedly packing for my move from New Hampshire to Roanoke, Virginia. I remember how nerve-wracking it was thinking I'd forget to do something or notify someone...
The DMO that Followed Their Brand Strategy
This terrific article appeared in the May issue of Virginia Business Magazine. I was pleased for several reasons that they chose to write about our client. 1. I'm always happy when tourism and travel are recognized for the economic development engine that they...
Great Tourism Marketing — If it were easy…
“If it were easy, anyone could do it.” This statement has been applied to many endeavors, mostly athletic achievements. It's true that it’s not easy to dunk a basketball over a hulking 6’5” defender. It’s not easy to complete an Ironman Triathlon. Today, I’m going...
Good News Monday – School is cancelled due to…Sunshine
I think Mr. Sampson is probably the most popular principal ever. If they measured job approval ratings for principals like they do for presidents, he’d be off the charts. Why? Because in the sun-deprived Pacific Northwest, he cancelled school because of good weather....
Good News Monday — Kindness in Advertising
On Mondays this blog is about kindness and generosity. Every other day of the week it’s about tourism, advertising, branding or whatever we feel like writing about. Today, we invite you to enjoy a feel good video that is also an advertisement for one of the world’s...
Good News Monday — Crisis Brings out the Best in People
Today’s Good News Monday practically wrote itself, although that makes one wonder why I’m a little late in posting it. I hope you will agree that when a crisis erupts, it brings out the best in people. When the crisis is an attack on an American city, it’s like an...
Tourism Advertising — Differentiation Matters
I was perusing a great travel magazine over lunch yesterday. In addition to the always outstanding editorial content, this issue had a 36-page special advertising section on Florida. While it might dismay a lot of readers to find so many pages in a row with...
Good News Monday – Taking a Swing at Autism
At age 17, in the spring of my senior year in high school, my thoughts rarely stretched past what I would do on the next weekend. The young man I am about to introduce you to is thinking about how the program he started two years ago to help autistic kids will...
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