Blog
Every community has a unique story. Are you listening?
If you're like me, you frequently cruise down the highway on the way to your destination without giving a minute of thought to the counties and small towns that you pass through at 70-ish mph. In recent years as Inprint has worked with numerous tourism clients it...
Top 5 Don’ts for tourism branding and advertising
Everyone has a "to do list", so for a change of pace we decided to share our top 5 "don'ts." Some items relate to the big picture of brand building while others are about creating powerful advertising. It’s one thing to miss an opportunity to...
Reflections on two decades in business
We are in the middle of a major celebration here at Inprint. It began a couple of weeks ago and will continue into early 2012. The reason: we're turning 20 years old. Remember how good you felt at 20? Yeah, we feel the same way. I'm told by experienced...
The Inprint Economic Stimulus Act of 2011
In this blog a few days ago, we described the economic impact of a modest getaway for a family of four. The example shows how a thriving travel industry can offer a big boost to the nation's sputtering economy and the boost can be immediate. It can create jobs in...
A Real Jobs Proposal – part 1
When people travel for leisure or business they not only support jobs by spending money on local products and services, they also deposit tax dollars into local communities that desperately need revenue. Without getting bogged down with precise dollar amounts,...
Branding planet Earth
Does developing a tourism brand for the entire planet sound crazy? Is that regional branding run amok? I know our team could do it and I'm certainly ready to begin a thorough fact-finding tour immediately. The idea may seem silly at first, but it actually brings...
“What’s the difference between ‘brand’ and ‘positioning’?”
Recently I found myself in the Dining Hall at North Georgia College and State University having breakfast with one of the leading tourism consultants in the Southeast. While that dining room has undoubtedly witnessed many student discussions about the runny...
The “Special” relationship between a brand and a logo
There is an interesting discussion taking place in a LinkedIn group about how a logo is not a brand. I agree and think it's an important point for marketers to understand. Yet those who dismiss the value of a professional logo do so at their own peril. A brand and...
McAfee Knob doesn’t disappoint
I hit the trail early on Saturday morning to hike to McAfee Knob. In the 23 years I've lived in Roanoke, I've hiked this trail at least 15 times. Why? Because McAfee Knob is a spot that never disappoints. It's a popular spot – reportedly the most...
People are talking about the Alleghany Highlands’ Tourism Site
"We're proud to be a part of this and think it will be a huge success." That’s the message I tweeted last night as I shared a link to one of the many media outlets reporting on the launch of the new tourism website promoting the Alleghany Highlands of...
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