Blog
Why we do what we do.
Last week I had the pleasure of speaking to some outstanding tourism professionals at the Spring Meeting of the Virginia Association of Convention & Visitors Bureaus. The topic was building a strong tourism brand. Before diving into the meat of the presentation –...
Albert Einstein – Could Have Been an Advertising Giant
I think Albert Einstein could have had a great career in advertising. It may not have brought him the notoriety that his career in science did. From what I have learned about the mind of the great physicist, I think he would have thrived in the world of advertising....
Best of the Blue Ridge
If you haven't yet picked up your free copy of the January Blue Ridge Outdoors, go get one right now. Seriously, right now. Not only does the magazine feature a special advertising section of Virginia destinations, it is also the annual Best of the Blue Ridge...
Strong Partnerships Help Abingdon Earn Tourism Office of the Year Honor
By David Mikula and Kevin Costello Abingdon, Virginia has always been a popular place for meetings and for weary travelers to find rest. Daniel Boone actually gave the town its original name of Wolf Hills more than 200 years ago. Years later, thousands of settlers...
It’s Been a Busy Spring — A Quick Update
Spring turned out to be a very busy time for Mikula-Harris. That brings good news and bad news. The good news is that being busy means we have been producing some interesting, fun and beneficial things for our clients and working hard to grow our agency as well. The...
Outdoor Lovers Flock to the Visitor Center to Star in a Video
Just four short weeks ago, America was united on one topic — that Spring could not arrive soon enough. We certainly agreed, but we had the added reason of knowing that we had shot a super cool video in the Fall that we couldn't release until the arrival of warmer...
Top Five Things About Working in Tourism Branding & Marketing
There are many reasons why it's fun to be involved in the travel and tourism industry. For example, the people who work in this industry are hospitality professionals. Not suprisingly, they are hospitable people — I mean they are friendly, engaging, fun people to...
Blue Ridge Outdoors Ultimate 100 List
The finest free magazine you will ever find is Blue Ridge Outdoors. Seriously, I’m not just saying that because of a bet made while bowling with the publisher. The magazine thoroughly covers outdoor and related topics in Virginia, West Virginia, the Carolinas,...
2013 – Year in Review
In a year when the news was dominated by a website that wouldn't work right, we managed to launch several without so much as a hiccup or any other pre-existing condition. We're not here to bash the famously flawed site that spawned a thousand congressional...
Smaller Destinations also Produce Great Creative Work
I read several travel and tourism industry blogs, e-newsletters and websites on a daily and weekly basis. I like them all for different reasons. They keep me informed of the latest trends and research and also introduce me to unique perspectives. One of the things I...
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