Our Proprietary 3-60 Rule for Tourism Branding

The debate rages on. What is more important to successful branding, research data or creativity? I think both are equally important as well as a couple of other ingredients tossed in for good measure. That brings me to what I like to call the Mikula-Harris 3-60 Method...

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Chamber website builds upon a strong and growing brand

Simple. Clean design. Easy to use. Effective. In alignment with the growing Alleghany Highlands brand. That is how I would describe the new website for the Alleghany Highlands Chamber of Commerce and Tourism. The site, which launched last week, is solely for chamber...

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Some business resolutions for the new year

A couple of weeks ago while feeling reflective I posted a look back at the year of 2012. Now on this second day of the new year, I’m ready to look ahead. Here are a few resolutions, goals or promises for 2013. • I resolve to be out of the office more in 2013. I’m not...

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2012 – A Year of Change

What a year 2012 was. In fact, I can’t wait until next week to post this year-in-review summary because who knows, those Mayans might be right and next week may be too late. We had a secret when 2012 began. We were quietly working on changing our company name from...

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6 Walnut Avenue • Vinton, Virginia 24179

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