Blog
Great Tourism Marketing — If it were easy…
“If it were easy, anyone could do it.” This statement has been applied to many endeavors, mostly athletic achievements. It's true that it’s not easy to dunk a basketball over a hulking 6’5” defender. It’s not easy to complete an Ironman Triathlon. Today, I’m going...
Good News Monday – School is cancelled due to…Sunshine
I think Mr. Sampson is probably the most popular principal ever. If they measured job approval ratings for principals like they do for presidents, he’d be off the charts. Why? Because in the sun-deprived Pacific Northwest, he cancelled school because of good weather....
Good News Monday — Kindness in Advertising
On Mondays this blog is about kindness and generosity. Every other day of the week it’s about tourism, advertising, branding or whatever we feel like writing about. Today, we invite you to enjoy a feel good video that is also an advertisement for one of the world’s...
Good News Monday — Crisis Brings out the Best in People
Today’s Good News Monday practically wrote itself, although that makes one wonder why I’m a little late in posting it. I hope you will agree that when a crisis erupts, it brings out the best in people. When the crisis is an attack on an American city, it’s like an...
Tourism Advertising — Differentiation Matters
I was perusing a great travel magazine over lunch yesterday. In addition to the always outstanding editorial content, this issue had a 36-page special advertising section on Florida. While it might dismay a lot of readers to find so many pages in a row with...
Good News Monday – Taking a Swing at Autism
At age 17, in the spring of my senior year in high school, my thoughts rarely stretched past what I would do on the next weekend. The young man I am about to introduce you to is thinking about how the program he started two years ago to help autistic kids will...
Good News Monday – Touchdown!
I was at the Nebraska/Virginia Tech game in Blacksburg in 2009. It was the most exciting finish I have ever witnessed. I was sitting in the end zone where all the last minute action happened, on my feet with 60,000 screaming fans. I remember that a surprising number...
Upper James River Water Trail – The River is Calling
The Upper James River Water Trail keeps getting better. This project launched in the spring of 2010 with a lot of local support and excitement. The Botetourt County Office of Tourism had the idea to market the county’s greatest natural treasure for outdoor recreation....
Good News Monday – Building Better Leaders
We have something different for today’s Good News Monday — a book review. Not only is it getting a good review, but the entire book is good news about a very important topic. Two weeks ago, I was in the audience as Joel Manby spoke at the Southeast Tourism Society...
Spring – Time to think about summer vacation plans
Finally, it's Spring. In spite of the cold temperature and snow-covered mountains surrounding the Roanoke Valley that may lead one to conclude differently. Spring means people are beginning to think about where to go on vacation. The data shows that some of you...
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