Blog
Good News Monday — Artists at Work
I started Good News Monday because I think it's good practice to look around and spot the good news in your life each day. It's a sort of "stop and smell the roses" philosophy. I've featured acts of generosity, kindness and heroism. All of which...
Ski Advertising: A Slippery Slope
I recently wrote about the difference between advertising reach and advertising that reaches out and grabs the consumer in a clever, emotional and effective way. A vivid example showed up in my mailbox the other day. Each Fall, SKI Magazine devotes an issue to ranking...
Good News Monday – Saluting WWII Veterans
A friend shared a link on Facebook yesterday and I knew immediately that it belonged on Good News Monday. I think appropriate recognition of our veterans is always good news. Young people displaying respect for their elders is also good news. No group deserves respect...
Good News Monday – Hokie Baseball’s Big Hit
The Virginia Tech Hokie Nation has done it again. The students, faculty, alumni and fans have exhibited tremendous class and grace in recent years – from their enthusiasm for their beloved football program to the collective response to a horribly tragedy. This time...
Some ideas for Mitt Romney on his visit to Virginia
A presidential debate has such high stakes that it must be stressful. Mitt Romney made an excellent choice to fly directly to Virginia post-debate because October is a great time to be in the Blue Ridge Mountains. Governor Romney is in Fishersville, located between...
Good News Monday – Rooted in Appalachia
Today, Good News Monday is a little different from the usual messages you find here. It's a bit more personal. At Mikula|Harris we have been working on a campaign called Rooted in Appalachia for a few months. The website recently launched, posters are showing up,...
The difference between advertising reach and advertising that reaches consumers
Advertising outlets charge a lot of money to allow you, the advertiser, to reach your audience. I have no doubt that rates for each and every media outlet are quite fair. After all, their prices are market-driven. With enough money, advertisers can reach a lot of...
Good News Monday — Number of Self-Employed is Increasing
This is a risky choice for Good News Monday. I have to walk a tightrope here between the good news and, well, let’s just say not-so-good-news. The online article that inspired this blog contains both. At first it might seem contradictory that when the overall economy...
Random Thoughts on Branding, Advertising and Design
• If two heads are better than one, why is trying to undertake any serious and significant project by committee a horrible idea? • I always chuckle when someone declares that print is dead. The declarer is clearly trying to be provocative and/or appear smarter than he...
Good News Monday — Honor, Pride and Service: That’s the United States Marines
So you think the Marines are tough? Yeah, I do too. Apparently they also have a gentle and caring side. One 12-year old boy and his family found out all about the honor and decency of the United States Marines. This very moving story is bound to make you proud to be...
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