It’s a Blue Ridge Day

An exciting new print ad campaign for the Roanoke Valley Convention & Visitors Bureau hit the streets for the first time last week on the pages of Blue Ridge Outdoors magazine. The ad campaign is a key component of the rebranding initiative begun by Inprint and...

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A glimpse inside a rebranding project

As a follow up to my last blog post about true rebranding vs. what some people cavalierly refer to as rebranding, I am pleased to share some information with you about Inprint's work to rebrand the Roanoke Valley Convention & Visitors Bureau. The initial research...

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What it means to rebrand?

Rebranding – I mean truly rebranding – is not for the faint of heart. By definition it means making a significant change and change is difficult for some people to embrace. It's not necessarily an admission that things were wrong before. Perhaps your organization...

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Let’s talk about those tourism jobs

We're really proud of our work promoting tourism. Not just because it's fun and creative work for us, although it certainly is. We're also proud of the great economic impact that tourism has on a community. In Virginia in 2008, travelers spent over $19 billion on...

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Facebook gets more hits than Google

This news may seem exciting only to geeky marketing people. I admit to being one of those, so I find this news historic and frankly not all that surprising. Last week, Facebook had a weekly lead over Google for total web site traffic according to Hitwise. (More...

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The importance of partnerships

We have been fortunate to develop some great professional relationships over the years. Rarely does a day goes by when I'm not reminded about how important these associations are for our clients, even though some of our vendors never meet our clients. We frequently...

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Keeping Awards in the Proper Perspective

We've won our share of local, regional and national awards including a few more that we just picked up at the Western Virginia ADDY Awards Ceremony on Saturday night. But it's important to the meaning of the awards and always keep them in the proper perspective. We...

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Branding as a public service

"Properly done, branding is a service to the consumer." We made that bold statement in a white paper and again in a recent webinar. It's worth a few moments to explain why we believe it to be true. Too often people think branding and advertising are the same thing....

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Creativity = Differentiation

About eight months ago my business partner and I authored a white paper called "The Vital Role of Creativity in Brand Building." I had not seen this subject get the attention it deserves, so we decided to tackle it. I can't fit the gist of the message into 140...

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