Our Proprietary 3-60 Rule for Tourism Branding

The debate rages on. What is more important to successful branding, research data or creativity? I think both are equally important as well as a couple of other ingredients tossed in for good measure. That brings me to what I like to call the Mikula-Harris 3-60 Method...

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Chamber website builds upon a strong and growing brand

Simple. Clean design. Easy to use. Effective. In alignment with the growing Alleghany Highlands brand. That is how I would describe the new website for the Alleghany Highlands Chamber of Commerce and Tourism. The site, which launched last week, is solely for chamber...

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Some business resolutions for the new year

A couple of weeks ago while feeling reflective I posted a look back at the year of 2012. Now on this second day of the new year, I’m ready to look ahead. Here are a few resolutions, goals or promises for 2013. • I resolve to be out of the office more in 2013. I’m not...

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2012 – A Year of Change

What a year 2012 was. In fact, I can’t wait until next week to post this year-in-review summary because who knows, those Mayans might be right and next week may be too late. We had a secret when 2012 began. We were quietly working on changing our company name from...

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Good News Monday — The Joy of Discovery

No matter how many times I watch it, this always puts me in a good mood, so it seemed like a decent way to start this Monday. To me this video and the idea behind it are all about freedom and the joy of discovery. Not only discovering interesting and beautiful places,...

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